I’ve been reading a few blogs by fairly well-lit individuals in the business and marketing world. Some appear to conjure up new concepts on a regular basis. Quite aside from how exhausting this must be, it made me think about whether it’s actually possible to come up with more than one Big Idea.
One or two of my subscriptions include the blogs of successful business gurus, considered experts who are watched by a certain sector of Corporate plc for the next big thing – this on the basis that they’ve already delivered one widely adopted Big Idea. But are subsequent pearls of wisdom original new ideas of value and reason for contact, or just the same story set in a different scene?