Equestrian Team GBR [Copperkite]Project
Create copy for a brochure to encourage sponsorship.Media Context
As Equestrian Team GBR began thinking about London 2012, I was asked to write copy for a print brochure that would encourage the support of sponsors. I created copy to support strong imagery using single phrase and single word lines to generate atmosphere. I also worked on more detailed content to communicate various sponsor options.
The team went on to exceed their medal expectations, winning a grand total of three gold medals, one silver and one bronze.