New website content
Create web content that will place Curzonia at the centre of the European workwear market.Media Context
The online workwear market, like the products it sells, is historically utilitarian – useful, but perhaps lacking a little flair. Curzonia wanted to change that and create a site that explained the benefits of their dual base business, communicated their heritage and broadcast a professional but friendly face.
In addition to the site, I worked on a range of product swing tickets that enabled Curzonia to reveal more product features and benefits, and communicate their manufacturing values (sourcing mulesing-free wool for example).