Category Archives: Bad writing
I’ve written a couple of blogs for different organisations this month. They all had one thing in common; they wanted to give their opinion on something relevant to their industry or area of expertise without offending or alienating customers and service users. Which isn’t that simple, because it’s very easy to offend when you critique. Not because you’re being aggressive, but because others may be defensive.
To really withdraw from this risk, you need to sit on the fence. In this position, you can balance the view from both fields. Which is fine when you want to produce bland copy that helps people explore both sides of a coin. But, when you’re looking for something attention-grabbing, sitting on the fence – as the saying goes – gives you splinters. Personally, I don’t get on with opinion ‘from the fence’. Not just because I don’t want to spend my evening removing splinters, but because I don’t trust it.
So, what do you do? You take a clear position. Here are the benefits:
I know it’s not nice to slam other people’s copy efforts, but this one really is screaming out for a virtual red pen. Charles Saatchi’s new show British Art Now has an accompanying catalogue which honestly defies belief. Here’s an excerpt all about the artists:
“Articulated as doublespeak, they hand-make the virtual, cite history in fugue fervour, and find the poetic and enduring in the cacophony of pop cultural din.”
Great isn’t it?