Client

Sam Phillips

Project

Website content

Objectives

Create content for a brand new site that balances two distinct skills.

Media Context

Online only

Project Summary

At first glance, Sam Phillips is an experienced make-up artist promoting her expertise in West London. As we talked however, it became clear that she had a story to tell and a philosophy that set her apart. I spent time talking to Sam and discovering how her camouflage and medical reconstruction skills were just as important as her make-up artistry. I brought this out in her story and crafted content to provide a balance of commercial promotion and ethos.