Client

Equestrian Team GBR [Copperkite]

Project

Sponsorship Brochure

Objectives

Create copy for a brochure to encourage sponsorship.

Media Context

Print

Project Summary

As Equestrian Team GBR began thinking about London 2012, I was asked to write copy for a print brochure that would encourage the support of sponsors. I created copy to support strong imagery using single phrase and single word lines to generate atmosphere. I also worked on more detailed content to communicate various sponsor options.

The team went on to exceed their medal expectations, winning a grand total of three gold medals, one silver and one bronze.