The real McCoy
Quote of the day from the hugely talented Rich McCoy:
“I think the whole world needs copywriters. The more I work with them, the more important I think they are in the mix.”
Perfect.
Rich’s quote is an extract from a brief online exchange we had earlier today about Saatchi. Saatchi and his quite gob-smackingly incomprehensible British Art Now catalogue. I shan’t sully this post with the details. It really needs separate treatment. Which I’m going to give it in just a minute. In the mean time, here’s that quote again:
“I think the whole world needs copywriters. The more I work with them, the more important I think they are in the mix.”
Did you get that?