The Chartered Management Institute [Sheng Chi]


The Chartered Voice - various
Project Case Studies - various
Individual Case Studies - various


Create quick-read opinion pieces, individual and project case studies to support member marketing efforts.

Media Context

Online only

Project Summary

The Chartered Management Institute is the only UK awarding body promoting management and leadership excellence. Membership growth is critical to build the number of Chartered Managers and much of the organisation’s marketing efforts focus on providing content of interest to current and prospective members.

I wrote various case studies for individual members and projects using interview techniques to draw out salient points. I helped craft the Chartered Voice, an occasional opinion series to enable Senior Managers to comment on current or relevant news items in the right tone of voice.