Linear Park

Website content

Highlight Linear Park’s dementia specialism and promote the warmth and quality of their care.

Online only

A new website gave Linear Park the chance to highlight their key specialism in dementia care and to promote the quality of their service provision. I interviewed the centre manager to get to grips with this important topic and to understand the placing decision process.

Apart from being a fascinating service sector, I quickly learned how to see Linear Park through the eyes of relatives making the often difficult decision to seek residential care. Keeping messages simple, focussing on warmth and personal experiences and removing detailed content to ‘read later’ formats helped Linear Park to launch a new calm, reassuring site.