Royal HaskoningDHV [Sheng Chi]Project
Create content for a year-long communications campaign focussing on the innovative approaches of this leading firm of consulting engineers.Media Context
I was selected to craft content promoting the organisation’s innovation expertise externally to client sectors and internally to 6,500 employees in 35 countries.
The campaign links to high profile awareness days each month in order to showcase projects, expertise and opinion through various written pieces. Working with skilled engineers, their partners and clients from all over the globe, I use forensic level research and detailed interview processes to create easy-to-read thought leadership pieces, blog posts and project articles aimed at different market sectors.
Scholarly subject matter, a mix of messages, varied market sectors and diverse themes makes this a technically complex but hugely fascinating project. I’ve been lucky enough to interview the creators of some of the world’s most innovative engineering solutions who are – without fail – always passionate about their topic and frequently leave me wondering why I didn’t become an engineer…