Copywriter not required

A rather heated debate today with design friends resulted in my conceding to the view that a copywriter isn’t always necessary. I should point out that I was outnumbered by five to one for the entire duration of the debate and we were only talking about magazine ads. However, I’ve been presented with some great proof which, despite the obvious career suicide, I’m happy to share.

Ikea. Need space?

Vanish. Stains pale in comparison.

Pilot. Water Resistant.

Plascon. Paint with imagination.

Ok. That’s enough. You’re all very good.

We still wrote the strap-lines.