Category Archives: Publishing

Breaking the rules – Elvis style

I love this extract from Vanity Fair’s ‘The First of Elvis’ article – a profile of photographer Al Wertheimer who followed Elvis in 1956:

“He dared to move,” says Wertheimer. “Singers just did not move onstage in those days. You stood there like Frank Sinatra or Perry Como, and you sang from the waist up. Elvis broke all the rules. He moved his hips. He charged the microphone. He was introducing something that was just not acceptable to grown-ups and the more conservative groups. I have the William Morris guys getting him into a corner, and they’re giving him advice: ‘Now, Elvis, look, you get up there, you sing your song, but don’t move too much.’ Elvis dutifully listened. He wouldn’t argue with them. But once he got onstage he did what he wanted. And it created such a sensation. Not because you could hear him sing—there was too much screaming going on. The kids loved it. And the kids were the ones who bought the 45s.”

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Nothing quite like ignoring the William Morris guys.

Read the full article here.