Well this is interesting.
This is the Direct Marketing Association’s attempted analysis of the state of the copywriting industry. The film – Madmen v Mavens – poses several questions to two separate groups; one of seasoned agency writers, and another of young whippersnapper writers. The results are interesting – see for yourself and let me know what you think.
I’ve been looking at a lot of illustration in the past few weeks which, for me, is a bit like christmas. Why you ask? Well, because in my dreams, I get to commission all of these talented people to illustrate the many stories I currently have out ‘there’ sitting in the vast bottomless in-trays of the demigods that are publishers’ and agents’ editors. Editors who, I’ve discovered, live on a completely different planet where the concept of time versus available life, has yet to be realised.
Am I ranting?