I began as a senior marketing consultant and writer for two small start-ups. Then, through word-of-mouth, the business grew to include a broad variety of writing work for production houses, agencies, publishers, charities and many different FMCG and business service companies.
Before I made the solo move, I was Group Project Director with a leading consultancy, managing and directing the company’s marketing clients including Unilever, Continental Tyres and Tetra Pak. During this time, I directed operations for several live, multi-country events and conferences and wrote all the marketing copy for more than 25 clients.
I’ve developed strategic marketing programmes for many businesses and built 20 years’ consumer and business-to-business marketing knowledge via agency and client-side jobs. I’ve worked across Europe and the Middle East with agencies including DDB as a Senior Account Manager and with the Tussauds Group as a Marketing Executive.
Here’s what some of my clients say about me:
“Kate’s work is of an exceptionally high standard. She can take a germ of an idea and craft it into a powerful proposal, a pithy piece of marketing or a fully-fledged campaign. She has the remarkable talent of combining sharp, strategic thinking with creative flair. A talent that has helped us pitch communications campaigns to our clients – and win them; a talent that has helped us re-brand and re-position ourselves in our market. At every stage of a campaign, Kate’s brilliant mind and clever copy has been of great benefit to us. She works at speed, delivering in a day what other copywriters would achieve in two or even three. She’s so much more than a copywriter. (I’m almost loathed to write a testimonial – as there’s only one of her and I feel thoroughly selfish about sharing her).”
Laura Thompson, Creative Director, Crisis Guardian.
“Kate has been supporting my client business for some years now, creating and delivering original marketing and content for a broad range of clients often to tight deadlines and complex and demanding briefs. She focuses sharply on the client needs and generates highly readable brand-specific content, helping to deliver projects on time and budget.”
Lee Harding, Director, Harding.
“Kate really captured our telephone discussion and this is highly appreciated. I’m absolutely delighted with the article and it echoes the socio-economic outcomes of the project. I have no amendments.”
Denzel Maduray, Advisory Group Director, Royal HaskoningDHV SA, referencing work for Humanitarian Day.
“Thanks for writing the article. It has a very enthusiast tone which I appreciate; an excellent piece of work.”
Hans van Stralen, Project Manager, Royal HaskoningDHV, referencing content for the Folding Lock Gates project.
“Thank you Kate! I think the text is perfect. “
Marloes van Ginkel, Consultant, Royal HaskoningDHV, referencing the Sub-surface Water Storage project.
“What a great job. I’m really comfortable with this”
Bill Swelbar, Executive Vice President, InterVISTAS, referencing a blog post for Aviation Day (writing in his voice).
“Kate, I think you nailed it, well done.”
Jasper Fiselier, Leading Ecologist, Royal HaskoningDHV, referencing a major Nature-Driven-Design thought leadership article.